About Us | WhaleDoMoJollily

Our Journey

Founders of WhaleDoMoJollily at company launch

WhaleDoMoJollily was born in 2020 from a powerful conversation between two friends, Elena Popescu and Mihai Dumitrescu, in a small café in Bucharest. Both had experienced profound personal transformations through self-development practices but were frustrated by the lack of accessible, science-based resources in Romania.

Starting with just a single workshop attended by 15 people, we've grown into Romania's leading personal development center. Through the challenging pandemic years, we pivoted to digital offerings, reaching thousands across Eastern Europe with our innovative approach that blends neuroscience, psychology, and practical applications.

By 2023, we had established our flagship center in Bucharest, followed by satellite locations in Cluj-Napoca and Timișoara. Our team has expanded from the original two founders to a diverse collective of coaches, psychologists, and facilitators united by a common vision: to make transformative personal development accessible to all Romanians.

Looking toward 2026, we're expanding our reach through strategic partnerships with corporations, educational institutions, and government organizations. Our mission remains unchanged: to empower individuals to discover their authentic selves and realize their fullest potential through evidence-based methodologies and supportive community.

Mission & Values

Our Mission

WhaleDoMoJollily exists to democratize access to transformative personal development experiences across Romania. We're committed to bridging the gap between scientific research and practical application, creating accessible pathways for every individual to discover their authentic strengths and realize their fullest potential.

Through innovative programs, supportive community, and evidence-based methodologies, we aim to catalyze a nationwide movement of self-awareness and growth that elevates Romanian society one person at a time.

Our Vision

By 2030, we envision Romania as a leader in holistic personal development, with WhaleDoMoJollily at the forefront of this transformation. We see a future where self-awareness, emotional intelligence, and purpose-driven living are recognized as essential life skills taught from childhood through adulthood.

We're working toward a society where personal growth is valued as a cornerstone of collective advancement, where individuals thrive in alignment with their unique talents and contributions.

Our Core Values

Authenticity

We believe in the power of genuine self-expression and create spaces where people can show up as their true selves without judgment or pretense. Our programs encourage honest self-reflection and authentic communication.

Evidence-Based Practices

We ground our work in rigorous research from psychology, neuroscience, and behavioral economics. We continuously evaluate our methodologies against emerging scientific findings to ensure our practices deliver measurable results.

Accessibility

We're committed to making personal development accessible across socioeconomic backgrounds. Through scholarships, sliding scale pricing, and free community resources, we ensure that financial constraints never prevent someone from accessing transformative experiences.

Supportive Community

We believe transformation happens best in community. We foster environments where individuals feel simultaneously challenged and supported, creating connections that extend beyond our programs into lasting networks of mutual growth.

Meet Our Team

The passionate experts behind WhaleDoMoJollily bringing decades of combined experience in psychology, coaching, and transformative education.

Elena Popescu

Founder & CEO

With a background in organizational psychology and 15 years of executive coaching experience, Elena leads our strategic vision. After transforming leadership teams at multinational corporations across Europe, she returned to Romania with a mission to elevate the country's approach to personal development.

Elena holds a Ph.D. in Psychology from the University of Bucharest and certification from the International Coaching Federation.

Mihai Dumitrescu

Co-Founder & Head of Research

Mihai bridges academic research and practical application in our programs. His background in cognitive neuroscience and mindfulness research ensures our methodologies are grounded in cutting-edge science while remaining accessible to participants of all backgrounds.

Before co-founding WhaleDoMoJollily, Mihai conducted research at Harvard University and taught at the University of Cluj-Napoca.

Adriana Constantinescu

Program Director

Adriana orchestrates our diverse program offerings, from immersive retreats to corporate training initiatives. Her background in experiential education and curriculum design has been instrumental in creating our signature learning journeys that balance structure with transformative experiences.

Prior to joining our team, Adriana developed leadership programs for international NGOs across Eastern Europe and the Balkans.

Gabriel Ionescu

Head of Digital Experience

Gabriel leads our digital transformation initiatives, ensuring that our online programs deliver the same depth of impact as our in-person experiences. His expertise in user experience design and educational technology has revolutionized how we deliver content in the digital space.

Gabriel previously founded two successful EdTech startups and holds a Master's in Human-Computer Interaction from Technical University of Timișoara.